Desert races, cold plunges at dawn, sunrises over the Sea of Cortez, and the occasional handshake over a property deal. This is what's actually going on.
The Baja Experience Life — watch the full story
The truck's dialed, the route's mapped, and I'm putting in desert miles every week. NORRA isn't the Baja 1000 — it's the one where you actually enjoy the ride. 1,000 miles from Ensenada to La Paz with nothing but open desert, ocean views, and the kind of silence you can't buy.
Training looks like 5am ocean swims, hill sprints in the San Jose arroyos, and a lot of time under the hood. At 58, the body doesn't forgive shortcuts — so I don't take them.
No filters. No staging. Just the real rhythm of life down here.
Breathwork and meditation. The sun isn't up yet and the mind is already clear.
Cold plunge, sauna, breathwork. Not a trend — a practice. Been at it for years.
Property showings or dev-site walkthrough. Today it's a pre-construction in the Corridor.
Desert run or bike maintenance. NORRA prep doesn't happen in a gym.
Sun. Salt. Movement. Real food.
Purposeful stress. Real recovery.
That's the whole program.
I post the unfiltered version on Instagram — races, Baja sunsets, wellness experiments, and the stuff that doesn't make it to a website.